Here are five strategies to make virtual open houses successful.

选择你的格式

You can host a live open house on 社交媒体 sites or video 会议 plat形式, such as Google Hangouts or Zoom. A live event allows you to engage with 买家, making it closer to an in-person open house. 然而, if you’re uncomfortable in front of the camera, you might prefer a video recorded ahead of time. Prerecorded videos give you more control. Your end result will likely be more polished, and it may enable you to better highlight certain home amenities. You can post these prerecorded videos on 社交媒体.

评估你的设备

Most modern smartphones capture acceptable video; however, 如果你的手机过时了, consider upgrading or using a camera. Consider how to best light the stops on your tour and where you will stand. If you’re prerecording the open house, 你可以用三脚架, 安排照明, and relocate the setup as you move around the property.

促进它

How do you usually promote your open house? Employ the same techniques—digital 市场营销, 电子邮件, signs at the property—to encourage 买家 to join you on a specified date and time. 

准备

No matter which method you choose, live or prerecorded, you must prepare. Plan your route, providing plenty of details. Create a map with stops and notes at each stop. 也, if you’re doing a live open house, decide when you’re going to pause and respond to viewers’ comments or questions. Make sure you rehearse with at least one test run. 

做你自己

An online open house doesn’t have to be stiff and impersonal. Have fun and let your personality shine through.