Sharing pictures on Instagram can be great exposure for your real estate business. 然而, since Instagram doesn’t allow clickable links on individual posts, you could be losing out on potential clients. Try these three ways to make it easier for your audience to learn more about you and your business.
最大化你在简历中的“链接”.” A link service tool, such as Linktr.ee或link.Bio, makes it possible to showcase multiple links from your single profile link. Depending on the template or plan you choose, there are options to customize the landing page with your logo and images from your Instagram posts. In addition, some plans offer tracking and other analytics.
添加贴纸. Instagram Stories are a fun way to give a virtual tour of a home or show the behind-the-scenes of a listing. 在创作故事时, select the link icon at the top of the navigation bar, 选择一张贴纸图片, 然后添加一个链接. The sticker will pop up during the story for the viewer to tap.
利用短链接. Even though typing a link in a caption won’t actually work as a hyperlink, that doesn’t mean you shouldn’t add one. Short URL generators like Bitly and TinyUrl will transform long links into short links that users can type or cut and paste into a web browser.
Whatever way you choose to add links on your Instagram account, be sure to use clear instructions such as 点击这里预约电话, 点击了解更多, or copy this link into your browser. Also, make sure to always follow TREC rules, the 道德守则, and fair housing laws.